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After the success achieved with the first production of Dancing with the Stars, the creators of the show turned the concept into a business sold in franchise mode in other countries. There are other dancing stars in many countries, and though the rules of the show are kept the same, there are variations in terms of competition specificity. Elements were added to the Dancing with the Stars formula in order to increase the public response to the show. Hence, the dancing stars remain, but a common person replaces the professional dancer as he or she tries to win the big prize to help a dear person in need.

Thus, the initial entertainment concept of the dancing stars increases with a touch of personal drama, and evolves towards a humanitarian purpose, gaining the appreciation of the public all the more. Similar to other British and American shows sold throughout the world, like Britain’s Got Talent for instance, Dancing with the Stars is produced in several series, and mainly to attract viewers or increase television rankings. Therefore, it goes without saying that as long as the popularity level remains high, the producers have all the interest to support the show and develop it a bit further. This dancing stars show makes a terrific opportunity for some to make money and for others to increase popularity.

Additional on going events are organized in parallel with the dancing stars contest; thus, the contestants become the main guests of various entertainment shows, or they participate in special tours for show advertising purposes. And last but not least, they appear in a huge number of magazines, tabloids and newspapers from around the country. Then, there comes the Internet with the interactive part and the chance to leave board messages to the dancing stars. You can even visit the official ABC site and read the latest news on the cellphone.

Market studies indicate that the viewers’ taste for entertainment shows has increased to the detriment of film watching. The reality facts indicate that televisions profit better if they put up a show of dancing stars than they would by broadcasting a film. In other words, Dancing with the Stars was the beginning of a new era in the evolution of television. When the show will no longer be popular they will come up with other ones more exciting and more appealing for the audience, since the viewer’s opinion is the one to set the course of action.