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While many fans can afford to buy DVDs of their favorite anime or pay to download single episodes, there are still great numbers of those who can’t, whether they are from low income families or are too young to have much money. Distribution companies can create all the download-to-own options they please, but they will never get sales from these people. Fortunately, these anime fans are not left out in the cold, because there is still a large amount of free online anime that they can access.

The first place fans can find online anime is at fan sites that offer free streaming of anime episodes. Despite the furor over illegal anime downloads at such sites early in 2008, some distribution companies actually entered into partnerships with these sites, allowing them to continue to stream anime for free, with videos of slightly lesser quality than the ones that could be purchased. Not every anime distributor does this sort of thing, but people who can’t afford to pay for downloads can certainly find anime series to enjoy from the ones who do.

FUNimation Entertainment, an American distribution company, has probably the most extensive online library of anime. In 2008 and 2009, it acquired most of the anime titles from both Geneon and ADV, and has put many of these online, in addition to a large number of its own titles. Rather than making agreements with fan sites, this company made its own arrangements for allowing its fans to watch free anime. It has placed many titles on streaming sites like www.hulu.com and www.joost.com, but also created its own video portal. From that portal, of course, fans can also exercise paid download-to-own options on specific series.

In the same way that it might seem counterintuitive to provide free online anime in order to increase revenues, some North American distributors are following another practice that might sound contradictory. The sensible course, in the minds of most people, would be to offer streaming only of series that have been around for awhile and might have run the course of the initial buying enthusiasm. But some distributors are also letting fans watch anime free that has just been broadcast in Japan. By all these different means, publicity and good will are created, and this can only end up benefiting both the fans and the distributors.

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